How can you measure the effectiveness of your personal brand? Oleg Rak, Managing Partner at Mason Rak, has a clear answer: the value of your personal brand is directly related to its ability to create and wield influence.
Our market research shows the same thing time and time again – a personal leadership brand increases your authority in the market. It gives you the focus to deliver results that are aligned with your identity, and perfectly in sync with the values and culture of your firm.
In the current volatile market, tax professionals who are looking to gain a competitive advantage must position themselves as thought leaders, visionaries and educators.